I had a friend text me asking me what she needs to start a makeup collection because she “has no idea what she needs or how to even do it.” :) With the billions of makeup products out there, I can definitely see how it would be overwhelming to get started. We all have to start somewhere & I thought this post could be helpful to others in the same position! Here’s a list of my favorite products, what order they’re used & how I apply them.


Step 1. Moisturizer *You can probably skip this if your skin is naturally oily

  • Hydrates your skin

What I use: Jane Iredale Tinted Moisturizer mixed with Juice Beauty Stem Cellular Moisturizer (the tinted moisturizer on it’s own is so hard for me to blend into my skin) <– gives me some color & I use this on it’s own (as my foundation) if my face is dry. I apply this with my fingers on my entire face.


Step 2. Face Primer

  • Think of this as a base coat of nail polish. Doesn’t your polish stay on longer/look better if you use a base coat first? Same thing for makeup.
  • Preps your skin & also keeps your makeup on longer.
  • Fills in any fine lines/wrinkles creating a smooth “canvas” for the rest of your makeup.
  • Especially good when you’re using a cream or liquid foundation

What I use: Amazing Cosmetics Antiaging serum, applied with my fingers on my entire face.

Other suggestions: Jane Iredale Face Primer, Smashbox Photo Finish Primer, Benefit Porefessional Primer


Step 3: Foundation

  • Gives your face an all-over even color
  • It’s the base for all your makeup, like a blank canvas before you add your “color” (shadow/blush/bronzer etc)
  • You can use a liquid for more coverage or a powder for a more natural feel

What I use: Jane Iredale Liquid Minerals Foundation, applied with a damp beauty blender –> the best makeup sponge!! OR Priori CoffeeBerry Perfecting Foundation Powder applied with a Priori kabuki brush to my entire face.

Other suggestions: Liquid–L’Oreal True Match Lumi Foundation (might not be great for oily skin), Powder—Jane Iredale Pressed Powder –> this is awesome.


Step 4. Concealer

  • Hides blemishes
  • Covers up dark spots or hyperpigmentation
  • Balances out redness or other discoloration

What I use: Jane Iredale Disappear Concealer with Green Tea Extract applied with my finger AFTER powder (otherwise the powder “grabs on” to the concealer & it’s really pigmented in those spots & looks weird. Other concealers I would do before powder) It’s great for spot treating, but not great for under eye circles bc it’s so concentrated/pigmented. I’d try a different concealer if you need it for dark circles, or my trick is to use Loreal True Match Lumi Foundation as a highlighter… get it a few shades lighter than your skin & apply this in a triangle under your eyes to reduce dark circles, & a little on your eye lids before eye shadow. You can also use this on the high points of your face (cheek bones, bridge of your nose, chin etc.) if you want to get really crazy.

Other suggestions: Make up Forever Full Cover Concealer, Laura Mercier Secret Camouflage

Step 5: Powder—If using a powder foundation, skip this step!

  • Sets your liquid foundation & concealer
  • Helps your makeup stay on longer
  • Reduces shine

What I use: Priori CoffeeBerry Perfecting Foundation applied with a Priori kabuki brush all over my face.

Other suggestions: any translucent powder!




  • Gives your face some color & definition

What I use: Jane Iredale So Bronze 1 applied with a brush to the hollows of my cheeks & on the perimeter of my face.

Other suggestions: Hoola by Benefit Cosmetics



  • Gives your face a little “flushed” look

What I use: NYC Color Wheel Mosaic Face Powder applied with a big brush to the apples of my cheeks, up toward my temples.



  • Gives a pretty shimmer to enhance your cheekbones

I like using Jane Iredale eyeshadow in the color “oyster,” or Bella Pierre highlighter in the color “Exite” applied with a fan brush on the high point of my cheekbones (near the outer corner of my eye/temple)

Other suggestions: Any pale & shimmery eye shadow can work!



Eye Shadow:

My favorite eye shadow palettes are Jane Iredale “Daytime” & Naked 2. I just got the Morphe color glam palette & I’m loving the variety of colors so far!



Maybelline Master Precise in Black –> great for winged liner, it’s super precise. Hence the name. Haha.

BareMinerals Round The Clock Waterproof Eyeliner in Midnight



Covergirl Bombshell Volume Mascara in Black


Brow Powder:

Anastasia Brow Duo Powder in Brunette



My favorite lip liners: NYX –> super creamy & pigmented!

I hope you found this helpful, thanks for stopping by!